Q: How to prevent leather shoes from cracking, fading and discolouration?
question submited by: Singh
Leather is a skin, and to keep it looking its best as long as possible, you need to keep it moisturized. Dried leather can wrinkle, crack, or become a lighter colour, and is more vulnerable to being damaged by water and salt. Polishing your shoes is a great way to keep them moisturised, scuff free, and coated with an extra layer protecting the leather from the elements.
Apply polish to the shoe using a Premium Shoe Shine Cloth in a circular motion; watch out for stitching, laces, or outsoles that may be a different colour from the polish you are using. Buff the excess polish off the shoe using a Horsehair Brush; buffing quickly to get that signature shine. Repeat polish application and buffing process to get a brighter shine. Once complete buff shoe using a clean potion of cloth.